... of a horizontal s-shaped curve where the performance declines at low level of ID, improves at moderate level of ID and deteriorates at high level of ID. Originality/value The study provides valuable insights into how Indian companies can leverage strategies of ID effectively to enhance performance. Much...

...Lucas Reisch Purpose This study examines, in a European context, whether a management-induced International Financial Reporting Standards (IFRS) accounting strategy is affected by national culture. It analyses the association between management's accounting strategy and Hofstede's cultural...

... to commercialise them and how to promote them appear to be highly based on both business and family aspects. The purpose of this paper is to explore product differentiation strategies in family firms in the specialty coffee industry across Latin American countries. Whilst the socioeconomic relevance of coffee...

... of the subject and its contribution to literature of an analogous strategic political marketing model. © Emerald Group Publishing Limited 2011 Politics Strategy Marketing communications Small parties Developed countries Political marketing is sufficiently different from mainstream...

...Joseph W. Ford US firms have long since recognized the economic necessity of expanding their market overseas; however instead of adopting cross‐cultural management strategies used by their European and Asian counterparts, US firms proceed with an ethnocentric or geocentric viewpoint. Provides...