...Lucas Reisch Purpose This study examines, in a European context, whether a management-induced International Financial Reporting Standards (IFRS) accounting strategy is affected by national culture. It analyses the association between management's accounting strategy and Hofstede's cultural...

... to commercialise them and how to promote them appear to be highly based on both business and family aspects. The purpose of this paper is to explore product differentiation strategies in family firms in the specialty coffee industry across Latin American countries. Whilst the socioeconomic relevance of coffee...

...) and Niffenegger (1989) argue that politicians have become likened to consumer products, complete with marketing strategies and promotion campaigns which enable them to gain market share, and increasingly election campaigns are being compared to marketing campaigns. It is argued that different political parties...

...Joseph W. Ford US firms have long since recognized the economic necessity of expanding their market overseas; however instead of adopting cross‐cultural management strategies used by their European and Asian counterparts, US firms proceed with an ethnocentric or geocentric viewpoint. Provides...