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Keywords: Student–customer orientation
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Journal Articles
Cross Cultural & Strategic Management (2023) 30 (1): 142–165.
Published: 29 November 2022
...) Student–customer orientation The proposed model aims to address the two main research questions (RQs) stated below: What is the effect of USR on student identification, perception of university service quality and image, as well as student satisfaction and loyalty? If any, what...
