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Journal Articles
Cross Cultural Management: An International Journal (2005) 12 (4): 51–62.
Published: 01 December 2005
... on advertisement in various media. Customers surveyed in Istanbul and Wellington serve as the database. Study results and their implications are discussed. Volume 12 Number 4 2005 51 Importance of Information Sources and Media Evaluations: A Cross-National Study by Nicholas J. Ashill and Ugur Yavas The Authors...
