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Keywords: Technological turbulence
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Journal Articles
Cross Cultural & Strategic Management (2023) 30 (2): 272–300.
Published: 20 October 2022
... to multinational corporations (MNCs)’ performance. Further, the study investigates the capability–performance relationship under conditions of high and low market and technological turbulence. Design/methodology/approach A quantitative survey method was implemented, with the data provided by senior marketing...
