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Keywords: Trust
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Journal Articles
Cross Cultural & Strategic Management (2025) 32 (4): 667–690.
Published: 16 September 2025
...Tianyuan Ma; Chuang Zhang; Zhikun Zhang; Wenbo Teng Purpose We use the spread of the home country’s culture into the host country as a cultural distance bridging strategy (CDBS), examines the effect of the CDBS on host country partners’ trust in multinational enterprises (MNEs) as well...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal Articles
Cross Cultural & Strategic Management (2021) 28 (1): 76–95.
Published: 04 August 2020
... design, starting with national level secondary data on five bid windows between 2011 and 2014, followed by eight in-depth qualitative interviews with industry experts. Findings The findings indicate that non-financial factors, such as trust (through consistent and transparent government policy...
Includes: Supplementary data
Journal Articles
Cross Cultural & Strategic Management (2020) 27 (3): 417–445.
Published: 11 May 2020
...Hohjin Im; Chuansheng Chen Purpose This study sought to examine the relation of cultural practices and values with favoritism and nepotism/cronyism. Additionally, this study's purpose was also to examine how trust mediates the relation between culture and favoritism. Design/methodology/approach...
Journal Articles
Journal Articles
Cross Cultural Management: An International Journal (2014) 21 (2): 150–171.
Published: 29 April 2014
...Nadia Jiménez; Sonia San Martín Purpose – This paper aims to investigate if trust plays a mediating role on the country-of-origin (COO) brand reputation and consumer animosity effects in determining consumers’ purchase intentions in both emerging and developed markets. Design/methodology...
Journal Articles
Cross Cultural Management: An International Journal (2009) 16 (4): 410–433.
Published: 23 October 2009
...Keren V. More; Shay S. Tzafrir Purpose The paper aims to fill a substantive gap in the trust literature by analyzing the mediating role of trust across different national groups. It presents a theoretical advantage, from the human resource management perspective, is that the research model...
Journal Articles
Cross Cultural Management: An International Journal (2004) 11 (3): 38–53.
Published: 01 September 2004
... in organisations, focusing particularly on those that take into account multicultural concerns and the need for building trust within organisational environments. It then addresses the meanings of competence as understood by executives acting in some organizations in Brazil, depicting emphases and silences...
Journal Articles
Cross Cultural Management: An International Journal (2004) 11 (3): 70–89.
Published: 01 September 2004
... superior customer value delivery. The paper also shows the moderation and mediation effects of trust, equity, empathy, and commitment, which are the underpinnings of a relationship as well as important values in the above cultures. Theoretical and managerial implications are discussed. © Emerald Group...
Journal Articles
Cross Cultural Management: An International Journal (2002) 9 (4): 19–28.
Published: 01 December 2002
...Samir R. Chatterjee; Cecil A.L. Pearson This article explores trust in the managerial context of integrity, performance and benevolence in contemporary Asian societies. Empirical evidence is drawn from three small Asian societies where reform and transitions characterise the current socio‐economic...
Journal Articles
Cross Cultural Management: An International Journal (2002) 9 (1): 30–45.
Published: 01 March 2002
...Karen Yuan Wang; Stewart Clegg Examines the relationship between trust and participation in decision making and the cultural differences and similarities between Chinese and Australian managers. Finds that the level of trust placed by managers in th eir subordinates has a direct impact...

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