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Keywords: Trust congruence
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Journal Articles
Cross Cultural & Strategic Management (2025) 32 (1): 239–261.
Published: 03 May 2024
...Mingjie Fang; Mengmeng Wang Purpose Engaging suppliers in joint innovation can be an effective means for buyer firms to overcome internal resource/capability limitations. The purpose of this research is to investigate the impacts of cultural and trust congruences between the supplier and buyer...
