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Keywords: Uppsala Model
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Journal Articles
Cross Cultural & Strategic Management (2017) 24 (4): 554–589.
Published: 04 October 2017
...Tony Fang; Rosalie L. Tung; Linda Berg; Nazanin Nematshahi Purpose The purpose of this paper is to propose a “parachuting internationalization” metaphor as an alternative strategy that firms may choose to enter foreign markets compared to Uppsala Model and Born Global Model. This proposed new...

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