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Keywords: Visual images
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Journal Articles
Cross Cultural Management: An International Journal (2013) 20 (1): 50–67.
Published: 01 February 2013
...Neha Patel; Natalia Vila‐López; Ines Kuster‐Boluda Purpose A company's corporate image is very important and it can be conveyed through visual images. In order to provoke interest and grasp attention, visual application is an important communication process. The purpose of this paper is to explore...
