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Keywords: Web design services
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Journal Articles
Cultural adaptation of web design services as critical success factor for business excellence : A cross-cultural study of Portuguese, Brazilian, Angolan and Macanese web sites
Available to Purchase
Cross Cultural Management: An International Journal (2014) 21 (2): 172–190.
Published: 29 April 2014
... International marketing Cultural adaptation Web design services The market globalization made cultural adaptation of multinational companies’ web sites an important issue. The cross-cultural researches state that cultural adaptation of web sites improves effectiveness of companies...
