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Keywords: Brand strategy
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Journal Articles
Journal:
Central European Management Journal
Central European Management Journal 1–26.
Published: 17 July 2026
...), subject to full attribution to the original publication and authors. The full terms of this license may be seen at Link to the terms of the CC BY 4.0 licence. Artificial intelligence (AI) Marketing communication Digital transformation Adaptive engagement loop (AEL) model Brand strategy...
Includes: Supplementary data
