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Keywords: Brand strength
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Journal Articles
Journal:
Central European Management Journal
Central European Management Journal (2023) 31 (1): 130–145.
Published: 11 April 2023
...Katarzyna Młotkowska; Izabela Kowalik Purpose The aim of the study was to determine the region brand’s strength by measuring the awareness of the regional brand elements, associations and the perception of the region’s promotional activity in the corporate customers’ group. Design/methodology...
