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Keywords: Carpathian products
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Journal Articles
Ewelina Magdalena Nycz, Anna Nizioł, Mateusz Stopa, Agnieszka Pieniążek, Krzysztof Szpara, Nazar Kudla
Journal:
Central European Management Journal
Central European Management Journal (2026) 34 (2): 273–288.
Published: 25 September 2025
... of innovative technologies into comprehensive communication strategies (Kotler et al., 2021). Marketing communication Promotion Local producers Carpathian products People seeking Carpathian products that constitute an element of cultural heritage are mainly tourists visiting...
