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Keywords: Effectuation
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Journal Articles
Journal:
Central European Management Journal
Central European Management Journal (2024) 32 (3): 458–474.
Published: 26 March 2024
... We found that when entering SSA, studied firms employed effectual decision-making logic. Thus, their internationalization was means-driven, serendipitous, partnership-oriented, based on the “affordable loss” principle and focused on shaping opportunities in SSA, rather than predicting, analyzing...
