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Keywords: Local producers
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Journal Articles
Ewelina Magdalena Nycz, Anna Nizioł, Mateusz Stopa, Agnieszka Pieniążek, Krzysztof Szpara, Nazar Kudla
Journal:
Central European Management Journal
Central European Management Journal (2026) 34 (2): 273–288.
Published: 25 September 2025
... vocabulary on online marketing due to the family nature of small enterprises of local producers and the potential lack of knowledge in this area (the main goal of the study was not to verify the state of the knowledge). Moreover, we considered formal-legal, cultural and technical differences, as well...
