...Barbara Mróz-Gorgoń; Agnieszka Małecka; Marcin Czugan; Gregor Pfajfar Purpose This research examines the impact of Artificial Intelligence (AI) on marketing communications strategies and processes, a gap within the empirical knowledge. Design/methodology/approach Using a multi-case study...

... on the marketing communication used by Carpathian producers and the use of the components of the definition of a regional and local product in the contents of marketing messages. It was important to evaluate the promotional channels (traditional and online), as well as the content analysis of media vehicles...