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Keywords: Place branding
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Journal Articles
Journal:
Central European Management Journal
Central European Management Journal (2023) 31 (1): 130–145.
Published: 11 April 2023
... to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Region brand Brand strength Corporate customers Place branding A strong brand benefits both the buyer and the brand owner (Witek-Hajduk, 2011 , p. 39...
