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Keywords: Purchase intention
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Journal Articles
Journal:
Central European Management Journal
Central European Management Journal (2024) 32 (3): 368–391.
Published: 26 February 2024
... purchases. We investigated the direct and indirect effects of functional, emotional, and social values through player satisfaction on purchase intention toward virtual goods among online players. Design/methodology/approach In total, we surveyed 332 online game players utilizing a structured...
