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Keywords: Russia
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Journal Articles
Journal:
Central European Management Journal
Central European Management Journal 1–24.
Published: 07 July 2026
...Halina Waniak-Michalak; Tetiana Paientko Purpose We conduct a multi-case study analysis to examine how customers reacted to the decisions of the analysed companies to remain in Russia and whether they put pressure on the companies to change their decisions. Design/methodology/approach We...
Includes: Supplementary data
