Keywords: Virtual goods
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Journal Articles
Central European Management Journal (2024) 32 (3): 368–391.
Published: 26 February 2024
...Nadjim Mkedder; Mahmut Bakır; Yaser Aldhabyani; Fatma Zeynep Ozata Purpose Virtual goods consumption has risen dramatically in recent years. Recognizing the benefits of virtual goods in generating revenue for online game companies, marketers strive to understand the motives behind virtual goods...

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