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Keywords: e-commerce
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Journal Articles
Drivers of augmented reality acceptance in young consumers' online shopping: a cross-cultural analysis
Open AccessMałgorzata Bartosik-Purgat, Wiktoria Rakowska, Tomasz Grzegorczyk, Monika Guzek, Ryne Johnson, Patricia Renee Balboa
Journal:
Central European Management Journal
Central European Management Journal 1–19.
Published: 21 May 2026
... acceptance in e-commerce. Online focus group interviews (FGIs) were subsequently carried out, followed by an experiment. The qualitative analysis was then performed using MAXQDA software. The study was conducted in Poland, South Korea and the United States of America. Findings The literature analysis...
