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Keywords: Reward menu design
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Journal Articles
Journal:
China Finance Review International
China Finance Review International (2021) 11 (2): 230–258.
Published: 03 August 2020
...Zhigang Cai; Pengzhu Zhang; Xiao Han Purpose The paper is to explore crowdfunding success determinants from the reward menu design aspect, distinguishing from extant studies focusing on characteristics of project creators or crowdfunding projects and funding dynamics. Both the number of reward...
