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Purpose
Parallel with business and society relationships, the business and government relationship needs greater attention. Business and government relations beyond short‐term lobbying could be seen as a strategic activity aimed at creating sustainable value for the company. As such it would become much easier to achieve competitive advantage and align the company's commercial with the public interest. This paper seeks to examine this issue.
Design/methodology/approach
The paper aims to scan the issue with a view to further research.
Findings
The economic crisis and the imminent new wave of regulation make a new approach to lobbying more pressing.
Originality/value
The paper is based on political and economic writings and on practical experience in the public and private sector.
© Emerald Group Publishing Limited
2010
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