Companies are looking for new ways to embed themselves in the societies in which they operate and for more constructive engagement with public authorities as new sources of competitive advantage and sustainable profitability. This challenges the traditional approach to the roles of the board and CEO and requires additional inputs that go beyond the mere analysis of market opportunities. This article aims to examine the issue in view of doing further research.
The article combines narrative with argument and analysis.
The economic crisis and the new wave of regulation on the horizon make a new approach to lobbying more pressing.
The article is based on political and economic writings and on practical experience in the public and private sector.
