The aim of this paper is to analyze the impact of media on corporate governance and to develop a research agenda on the same issue in the peculiar Indian setting.
Extant and premier literature on the impact of media on corporate governance is reviewed. The relevance of the issue to the Indian context is analyzed. Based on that, a research agenda is developed keeping in view the problems unique to the Indian context.
The review of literature reveals that research on the impact of media on corporate governance is basically done in the context of Western media and democracy. There is no attempt to gauge the influence of media reports on corporate governance in India, although the largest democracy of the world has experienced the biggest scandals of unethical governance in the last two decades.
This is an early effort to study the role of media in addressing corporate governance issues and abuses in India. The paper brings together the problems peculiar to the Indian situation indicating mass media's scope for having some impact on corporate ethics, regulators' responsibility and public opinion in India.
