Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management Available to Purchase

Gloria Jiménez-Marín is based at Department of Audiovisual Communication and Advertising, University of Seville, Seville, Spain. She holds a PhD in communication, she has a degree in journalism and a degree in advertising and public relations from the University of Seville. She is a senior lecturer at the Faculty of Communication at the same university, as well as collaborates at the Universitat Oberta de Catalunya. She has been Lecturer at the University of Cadiz (SP), University of Huelva (SP) and at the University of Wales (UK). She has also been a guest lecturer at the University of California Berkeley (USA), Glasgow Caledonian University (UK), at the Universitat Pompeu Fabra (SP) and at the Universidad Complutense de Madrid (SP). She is the author of several books on communication, author of more than 40 communications to congresses and more than 35 scientific articles and director of several doctoral theses. She is the editor of the international scientific journal IROCAMM – International Review of Communication and Marketing Mix and has also been president, member and scientific committee of several congresses, symposia and scientific conferences. She is a reviewer of several scientific publications, at an international level, of marketing and communication. She is a member of the Advertising Academy and Director of the SEJ-624 International Research of Communication and Marketing Mix. From a professional point of view, she has worked in several media (radio and press), in advertising agencies and in communication departments of various companies.

Araceli Galiano-Coronil is based at Department of Marketing and Communication, University of Cadiz, Jerez de la Frontera (Cadiz), Spain. She is a Doctor and Lecturer of marketing at the University of Cádiz. She has completed a research stay at the University of Seville as well as a visiting professor at various universities as follows: the University of Venice, the Business and Law Frankfurt University of Applied Sciences (Frankfurt, Germany), Degli Studi di Verona, EDHEC Business School (Lille, France), Fachhochschule (Trier, Germany), Faculty of Business Augsburg University of Applied Sciences (Ausburgo, Germany) and ISM International School of Management Campus Hamburg (Hamburg, Germany), where she has given lectures on social marketing in NGDOs. In addition, she is author and co-author of articles and papers in international congresses on social marketing in non-profit entities.

Luis Bayardo Tobar-Pesántez is based at Universidad Politécnica Salesiana del Ecuador, Cuenca, Ecuador. He holds a PhD in economics from the Spanish University of León, specialising in the area of economic and territorial integration and development. He holds a degree in economics from the University of León and a diploma in Higher Education Evaluation and Project Management. He also holds two master’s degrees: one in economics from the Universidad Tecnológica de Equinoccial and another one as a specialist in University Teaching from the Universidad de Azuay. He is currently Dean of the Faculty of Administrative Sciences at the Salesian Polytechnic Faculty where he teaches and also holds the position of Vice-Rector General. He is among the 100 leaders with the best corporate reputation in Ecuador and is president and member of several boards such as INVEC or CENCOBA C.LTDA. He is a member of the Editorial Board of the Chilean journal OIKOS and has an outstanding repertoire of publications in prestigious journals. Currently, he is the Director of Studies in Economics at the Universidad Politécnica Salesiana del Ecuador.