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Keywords: Brand love
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Journal Articles
Journal:
Corporate Governance
Corporate Governance (2024) 24 (3): 609–626.
Published: 04 September 2023
...Afia Khalid; Raheel Amir Awan; Rizwan Ali; Imran Sarmad Purpose This study aims to examine the moderating effect of sustainability marketing on brand loyalty of brands that advertise their sustainable development agenda goals. The study highlights the mediating effect of brand love having...
