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Keywords: Brand loyalty
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Journal Articles
Journal:
Corporate Governance
Corporate Governance (2024) 24 (3): 609–626.
Published: 04 September 2023
...Afia Khalid; Raheel Amir Awan; Rizwan Ali; Imran Sarmad Purpose This study aims to examine the moderating effect of sustainability marketing on brand loyalty of brands that advertise their sustainable development agenda goals. The study highlights the mediating effect of brand love having...
Journal Articles
Journal:
Corporate Governance
Corporate Governance (2022) 22 (3): 458–473.
Published: 26 July 2021
... Satisfaction Brand image Brand loyalty Fashion Consumer happiness SEM model Brand image has been conceptualized in various ways, but all agree that it is a construct formed by perceptions in the consumer's mind about a brand (Reynolds, 1965 ; Aaker, 1991 ; Biel, 1992 ; Keller, 1993...
