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Keywords: Commercialisation
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Journal Articles
Journal:
Corporate Governance
Corporate Governance (2015) 15 (2): 254–273.
Published: 07 April 2015
... and commercialisation in recent decades (Chadwick and Beech, 2013). This has inherently challenge the “traditional” nature of sport cultures and competitions by embracing business-oriented management concepts. Today, “traditional” aspects of sport are mainly preserved in the amateur sphere and, arguably...
