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Keywords: Consumer happiness
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Journal Articles
Journal:
Corporate Governance
Corporate Governance (2022) 22 (3): 458–473.
Published: 26 July 2021
... dimensions, as well as consumer satisfaction and consumer happiness as mediators, are explained as antecedents to loyalty. Design/methodology/approach A transversal descriptive study based on primary data were, therefore, carried out using a survey with a sample of 2,515 consumers representing...
