...María-José Foncubierta-Rodríguez Purpose Happiness management is receiving increasing attention in business, and this is reflected in the literature. But any business management option has to be grounded in a true awareness or belief that it will be a suitable and appropriate choice...

... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Social media Happiness management Social marketing Corporate social responsibility Branded content Instagram Luxury brands Fashion brands Since 2011 the United Nations endorsed the resolution “Happiness...

... in students’ perceptions of their trust in university institutions during the first semester of the 2020–2021 term and to measure whether the implementation of happiness management strategies in the communication within university governance affected students’ happiness levels, as well as on the recognition...