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Keywords: Mall-intercept survey
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Journal Articles
Journal:
Corporate Governance
Corporate Governance (2024) 24 (3): 609–626.
Published: 04 September 2023
... cognitive antecedents of brand authenticity, popularity and congruence with private and social self of the consumer. Design/methodology/approach A mall intercept survey was used to collect data from consumers who use brands that embrace sustainable marketing strategies. Only those brands were selected...
