...Gloria Jiménez-Marín; Araceli Galiano-Coronil; Luis Bayardo Tobar-Pesántez Purpose The purpose of this study is to understand the perception and purchase intentions of Spanish consumers towards sustainable fashion and to see if this can guide the marketing strategy for sustainable fashion...

... The paper adopted a descriptive methodology in describing leader‐managerial practices for efficiency in competency‐based administration and transformational marketing model. Findings The paper finds that transactional managerial leadership focuses mainly on role clarification...