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Keywords: New product development
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Journal Articles
Corporate Governance (2002) 2 (1): 27–36.
Published: 01 March 2002
... approach, and by empowering employees to think innovatively about meeting customer needs each and every day. © MCB UP Limited 2002 New product development Barriers Enablement Innovation The business has two – and only these two – basic functions: marketing and innovation. Marketing...

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