...Miguel Pina e Cunha; António Nogueira Leite; Arménio Rego; Remedios Hernández-Linares Purpose This paper aims to discuss the work of non-executive directors (NEDs) as inherently paradoxical. Paradox refers to the presence of persistent contradictions between interdependent forces. Those persistent...

... were used to arrive at the insights. Findings Results of the analysis showcase the spirited immediate CSR measures undertaken by the select organizations in the broader interests of the community at large. The study also highlights the need for a paradox approach toward CSR strategy. Research...