... sustainability challenges to innovate, in particular by adopting a corporate social entrepreneurship approach that allows the company to differentiate from competitors and create shared value. Design/methodology/approach – This research applies a comparative case study design in combination...

... of the pyramid (BoP) in India. Realizing this as a social challenge and an economic opportunity (shared value), there has been an emergence of healthcare service providers who have bundled entrepreneurial attitude and passion with available scarce resources to design and implement cost‐effective, reliable...

...Gilbert Lenssen; Luk Van Wassenhove; Simon Pickard; Joris‐Johann Lenssen; Heiko Spitzeck; Sonia Chapman Purpose This paper aims to create empirical evidence regarding shared value strategies recently propagated by Michael Porter and Mark Kramer. Design/methodology/approach...