..., this study contributes by bridging this gap in the present literature. Pakistan Tourism Stakeholder theory Sustainability Corporate social responsibility Hotel industry Increasingly, the notion of sustainability has received considerable interest within academia, business, government...

... the intricacies of the value‐added marketing chain, generate larger returns to the local enterprise if they renounce expatriation and stay involved in the local enterprise (CTSK is a good example). In other words, global knowledge is retained locally. Poverty Conservation Tourism Private sector...