Keywords: Word of mouth
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Green word of mouth: what are the research performance, main schools of thought and research agendas in the digital era?

Truong Thi Hue, Nguyen Thanh Phat
Journal: Corporate Governance
Corporate Governance 1–20.
https://doi.org/10.1108/CG-12-2025-0992
Published: 16 April 2026
...Truong Thi Hue; Nguyen Thanh Phat Purpose Despite the growing importance of green word of mouth ( GWOM ) for businesses in today’s globally connected world, dedicated literature review efforts in this field appear to remain limited. This study aims to provide a comprehensive literature review...
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Includes: Supplementary data
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