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Keywords: Corporate culture
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Journal Articles
Journal:
Construction Innovation
Construction Innovation: Information Process Management (2006) 6 (2): 121–139.
Published: 01 June 2006
... with. This persona, or image an organization presents of itself, and the way in which it is perceived by its external environment and its internal members, is commonly referred to as its Corporate Culture (Deal and Kennedy, 1982; Silverzweig and Allen, 1976). The tangible aspects include corporate logos, uniforms...
