...Mohammed Fadhil Dulaimi The construction industry has been criticized, in many countries around the world, for not keeping pace with developments in the rest of the economy. One of the key issues the construction industry needs to address is how to become “customer oriented”. This paper argues...

... in construction can be nurtured is presented. Embodied within this framework are factors such as strategic shift, organization transformation, customer orientation and quality centered learning. The paper concludes by suggesting that the key success factor for each individual organization may no longer...