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Keywords: Green organizational identity
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Journal Articles
Journal:
Construction Innovation
Construction Innovation: Information Process Management 1–25.
Published: 14 April 2026
..., and Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the proposed hypotheses. Findings The results indicated that greenwashing negatively affects GBMI, with this relationship being partially mediated by opportunism and green organizational identity. Originality/value...
