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Keywords: House of quality (HOQ)
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Journal Articles
Journal:
Construction Innovation
Construction Innovation: Information Process Management (2025) 25 (2): 419–441.
Published: 22 May 2023
... process were challenging and hence it is limited to the design part. The strategic objectives are not taken into account while performing QFD in this case study and the risk of market research is lacking. House of quality (HOQ) can be too complicated at times; hence, the adaptability in the traditional...
