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Keywords: Simplicity
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Journal Articles
Journal:
Construction Innovation
Construction Innovation: Information Process Management (2023) 23 (1): 155–177.
Published: 31 December 2021
...Joel Odhiambo Oyuga; Abednego Gwaya; Mugwima Bernard Njuguna Purpose This study aims to focus on the four user characteristics of innovation diffusion (availability, observability and trialability [AOT], simplicity, relative advantage [RA] and interoperability) to observe their influence...
