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Purpose

Seeks to provide critical reflections on George Ritzer's globalization analysis.

Design/methodology/approach

Draws on a critical reading of Ritzer's work, in particular, his most recent book The Globalization of Nothing.

Findings

Highlights Ritzer's neglect of the dialectic of production and consumption, a dialectic that the author views as central to globalization.

Originality/value

The contributions and limitations of Ritzer's book are identified and discussed.

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