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Purpose

– The purpose of this paper is to reflect on the origins of CPoIB and on events in the IB sphere over the decade since it was conceived.

Design/methodology/approach

– The approach of the paper is one of personal critical reflection on events and their implications for the full range of involved and affected parties, informed by Aristotelian philosophy.

Findings

– The author posits the need for a new generation of “academic activists” in support of a humanistic management manifesto.

Originality/value

– The paper reinforces the philosophy of CPoIB and the need for its continuing growth and development.

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