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Purpose
Seeks to provide critical reflections on George Ritzer's globalization analysis.
Design/methodology/approach
Draws on a critical reading of Ritzer's work, in particular, his most recent book The Globalization of Nothing.
Findings
Highlights Ritzer's neglect of the dialectic of production and consumption, a dialectic that the author views as central to globalization.
Originality/value
The contributions and limitations of Ritzer's book are identified and discussed.
© Emerald Group Publishing Limited
2005
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