Open figure viewer
Purpose
The purpose of this paper is to analyse the neutrality of a management control approach and verify if it incorporates North‐American values.
Design/methodology/approach
The paper applies a discourse analysis methodology to make evident the North‐American values involved in legitimating the rationality embedded in the practices of a management control approach.
Findings
The approach imposes North‐American values as the best choice, pretending to be neutral and context‐independent.
Practical implications
The paper calls attention to the need to contextualise imported management knowledge supposed to be technical, neutral and universal.
Originality/value
The paper contributes to the process of revealing the reproduction of Anglo‐Saxon ideologies in organisational knowledge transferred to Latin America.
© Emerald Group Publishing Limited
2010
You do not currently have access to this content.
