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Keywords: B2B marketing
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Journal Articles
Overcoming economic liminality: internationalization of B2B SME’s from a small emerging economy
Available to Purchase
Critical Perspectives on International Business (2022) 18 (5): 617–639.
Published: 07 August 2021
...-advantages being the primary driver of internationalization. More recently, Benmamoun (2019) highlighted how the digital revolution is allowing emerging market e-commerce firms to acquire new ownership advantages that allow them to be competitive in international markets. B2B marketing OLI framework...
