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Keywords: Behavioral scripts
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Journal Articles
Critical Perspectives on International Business (2012) 8 (3): 225–240.
Published: 20 July 2012
... internalized among actors and agents as behavioral scripts. Design/methodology/approach The paper uses a multi‐level and multi‐disciplinary conceptual analysis, developing a model of dominant logic and behavioral scripts with MNC agents and traditional emerging economy actors. Findings MNC agents...
