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Keywords: Boycott
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Journal Articles
Critical perspective on consumer animosity amid Russia-Ukraine war
Available to Purchase
Critical Perspectives on International Business (2024) 20 (1): 49–70.
Published: 20 November 2023
... attitude and its ensuing outcomes – brand boycott behavior and brand-country image – the moderating role of perceived intrusiveness on the relationship between consumer animosity and brand attitude and the moderating role of altruism between brand attitude and behavioral outcomes. Design/methodology...
