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Keywords: Cultural globalization
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Journal Articles
From cultural differences to cultural globalization: towards a new research agenda in cross-cultural management studies
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Critical Perspectives on International Business (2021) 17 (3): 381–398.
Published: 15 June 2020
... of inquiry focussed on corporate-driven cultural globalization. This paper also proposes a theoretical approach informed by international political economy (IPE) and postcolonial theory and outlines a research agenda for future work on cultural globalization. Design/methodology/approach The paper...
